Gita by Piaggio Fast Forward, Boston Gita by Piaggio Fast Forward, Boston
Gita by Piaggio Fast Forward, Boston Gita by Piaggio Fast Forward, Boston
Gita by Piaggio Fast Forward, Boston Gita by Piaggio Fast Forward, Boston
Gita by Piaggio Fast Forward, Boston Gita by Piaggio Fast Forward, Boston

Carrying the day

07 : 02 : 2017 Gita : Autonomous : Convenience Culture

Boston – Piaggio Fast Forward aims to revolutionise the future of personal mobility with its autonomous device, Gita.

  • Piaggio Fast Forward (PFF) was established in 2015 to ‘pioneer the intelligent movement of people and goods’
  • Possible uses for Gita include carrying groceries, laundry or packages, and as luggage

Gita, which is capable of carrying up to 40lb, uses artificial intelligence (AI) either to navigate independently within a mapped environment or to follow a human operator. The cargo-carrying vehicle operates at a top speed of 22 miles per hour, enabling it to keep pace with someone riding a bike but with the agility to avoid oncoming objects in the vicinity.

Heralding the next iteration of convenience-focused shopping, the Gita can free up time for consumers and increase how much shopping they can do. It removes the need to complete mundane transport chores, freeing owners to dedicate themselves to more complex and creative everyday tasks.

‘The transport and robotics industries tend to focus on optimising tasks and displacing labour,’ Jeffrey Schnapp, CEO of Piaggio Fast Forward, told Business Wire. ‘We are developing products that augment and extend human capabilities, instead of simply seeking to replace them.’

The Big Picture

Time is precious. Help consumers to reclaim this sought-after resource by developing intelligent technologies that tap into the desire for Convenience Culture.

Discover More Daily Signals
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN