Signals & Stats : Daily Signals

Virtual visions

By Rhiannon McGregor 02 : 02 : 2017 Virtual Reality : Futuretainment : MK2

Paris – A new virtual reality (VR) venue that gives users access to a wealth of VR experience has recently been launched.

  • A 20-minute session costs £10.25 ($12.95, €12), while 40 minutes costs £17.08 ($21.59, €20)
  • MK2 VR is a collaboration between French cinema chain MK2 and BNP Paribas
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris

In line with MK2’s cinematic roots, the space models itself on an Odeon multiplex by providing guests with a variety of VR content delivered via the latest technology from HTC VIVE, PlayStation VR, Oculus Rift and MSi.

Participants are able to use one of 12 individual VR pods to access a range of material from VR games to fully immersive interactive content. The brand is positioning the venue as a social space where guests can drink at Le Perchoir mk2, a terrace bar run by the Parisian chain Le Perchoir.

‘For anyone looking for a new experience who wants to enjoy VR technologies or just have a drink in a cheerful environment mk2 VR is poised to be the go-to place at the forefront of this latest revolution in entertainment,’ says Elisha Karmitz, general director at mk2.

The Big Picture

Virtual reality has always opened up new worlds to its users, but the medium is now becoming more fully integrated into everyday life as it evolves into a social activity.

Discover More Daily Signals
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN