Virtual visions

02 : 02 : 2017 Virtual Reality : Futuretainment : MK2

Paris – A new virtual reality (VR) venue that gives users access to a wealth of VR experience has recently been launched.

  • A 20-minute session costs £10.25 ($12.95, €12), while 40 minutes costs £17.08 ($21.59, €20)
  • MK2 VR is a collaboration between French cinema chain MK2 and BNP Paribas
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris

In line with MK2’s cinematic roots, the space models itself on an Odeon multiplex by providing guests with a variety of VR content delivered via the latest technology from HTC VIVE, PlayStation VR, Oculus Rift and MSi.

Participants are able to use one of 12 individual VR pods to access a range of material from VR games to fully immersive interactive content. The brand is positioning the venue as a social space where guests can drink at Le Perchoir mk2, a terrace bar run by the Parisian chain Le Perchoir.

‘For anyone looking for a new experience who wants to enjoy VR technologies or just have a drink in a cheerful environment mk2 VR is poised to be the go-to place at the forefront of this latest revolution in entertainment,’ says Elisha Karmitz, general director at mk2.

The Big Picture

Virtual reality has always opened up new worlds to its users, but the medium is now becoming more fully integrated into everyday life as it evolves into a social activity.

Discover More Daily Signals
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
New study finds week-long digital detoxes improve youth mental health

Daily Signals

New study finds week-long digital detoxes improve youth mental health

A study published in JAMA Network Open in November 2025 suggests that taking a break from social media could deliver measurable mental health benef...
Technology : Youth : Social Media
Stat: Africa leads the AI adoption race for business

Daily Signals

Stat: Africa leads the AI adoption race for business

Africa is emerging as a frontrunner in workplace AI adoption, with 64% of workers reporting usage in the past year – well above the global average ...
Artificial Intelligence : Work : Statistic
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN