Virtual visions

02 : 02 : 2017 Virtual Reality : Futuretainment : MK2

Paris – A new virtual reality (VR) venue that gives users access to a wealth of VR experience has recently been launched.

  • A 20-minute session costs £10.25 ($12.95, €12), while 40 minutes costs £17.08 ($21.59, €20)
  • MK2 VR is a collaboration between French cinema chain MK2 and BNP Paribas
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris

In line with MK2’s cinematic roots, the space models itself on an Odeon multiplex by providing guests with a variety of VR content delivered via the latest technology from HTC VIVE, PlayStation VR, Oculus Rift and MSi.

Participants are able to use one of 12 individual VR pods to access a range of material from VR games to fully immersive interactive content. The brand is positioning the venue as a social space where guests can drink at Le Perchoir mk2, a terrace bar run by the Parisian chain Le Perchoir.

‘For anyone looking for a new experience who wants to enjoy VR technologies or just have a drink in a cheerful environment mk2 VR is poised to be the go-to place at the forefront of this latest revolution in entertainment,’ says Elisha Karmitz, general director at mk2.

The Big Picture

Virtual reality has always opened up new worlds to its users, but the medium is now becoming more fully integrated into everyday life as it evolves into a social activity.

Discover More Daily Signals
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN