Signals & Stats : Daily Signals

Virtual visions

By Rhiannon McGregor 02 : 02 : 2017 Virtual Reality : Futuretainment : MK2

Paris – A new virtual reality (VR) venue that gives users access to a wealth of VR experience has recently been launched.

  • A 20-minute session costs £10.25 ($12.95, €12), while 40 minutes costs £17.08 ($21.59, €20)
  • MK2 VR is a collaboration between French cinema chain MK2 and BNP Paribas
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris
MK2 VR by MK2 and BNP Paribas, Paris MK2 VR by MK2 and BNP Paribas, Paris

In line with MK2’s cinematic roots, the space models itself on an Odeon multiplex by providing guests with a variety of VR content delivered via the latest technology from HTC VIVE, PlayStation VR, Oculus Rift and MSi.

Participants are able to use one of 12 individual VR pods to access a range of material from VR games to fully immersive interactive content. The brand is positioning the venue as a social space where guests can drink at Le Perchoir mk2, a terrace bar run by the Parisian chain Le Perchoir.

‘For anyone looking for a new experience who wants to enjoy VR technologies or just have a drink in a cheerful environment mk2 VR is poised to be the go-to place at the forefront of this latest revolution in entertainment,’ says Elisha Karmitz, general director at mk2.

The Big Picture

Virtual reality has always opened up new worlds to its users, but the medium is now becoming more fully integrated into everyday life as it evolves into a social activity.

Discover More Daily Signals
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN