Preview: Active Recovery

16 : 01 : 2017 Active Recovery : Snapbac : Precovery

Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.

  • Recovery is moving beyond fitness classes into the clothing and drinks markets
  • Existing performance technology is being repurposed for recovery
Snapbac, US Snapbac, US
WellWell drink WellWell drink
Snapbac, US Snapbac, US
Core Collective's Stretch class, London Core Collective's Stretch class, London

Amid the proliferation of fitness classes that promote high-intensity training, such as HIIT, TRX and powerlifting, a new trend is emerging that favours active recovery.

Core Collective, a boutique fitness studio in London, has launched a class dedicated to stretching that aims to educate participants about the importance of recovery. ‘Individuals are working out so much more than they are used to and putting more stress on the body,’ Heloise Nangle, COO at Core Collective, tells LS:N Global. ‘In order to perform at our best we need to take care of our bodies by taking the time to stretch.’

In clothing, Snapbac has developed a range of performance wear designed for precovery – the moments before, during and after exercise – and Under Armour has developed Athlete Recovery Sleepwear, a clothing line that helps the body to recover while asleep.

The Big Picture

For more on how brands are looking to recovery as the next frontier of performance technology and encouraging consumers to reset, restore and rejuvenate, see our latest microtrend Active Recovery.

Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN