Conscious collaboration

04 : 11 : 2016 Ethical Luxury : Maiyet : Convergence

London – Ethical fashion label Maiyet’s first pop-up space in London focuses on collaboration and experience.

  • Design studio Cavendish Studios worked with the brand to develop a sculptural installation
  • ‘Maiyet believes emphatically in the strength of community’ – Paul van Zyl, co-founder, Maiyet
Maiyet Store, London
Maiyet Store, London
Maiyet Store, London
Maiyet Store, London
Maiyet Store, London

The five-year-old label, which hails from New York, has made a name for itself by taking a socially conscious and ethical approach to sourcing. Its new space brings together a range of like-minded brands, including eco-friendly beauty company Tata Harper and Indian-inspired jewellers Madhuri Parson.

In collaboration with health and wellness expert Jasmine Hemsley, the space also features East by West, a café that fuses ancient Ayurvedic food principles with fresh, seasonal British ingredients.

During its three-month residency, the space will play host to a rotating programme of events including performance art, screenings, live music, chef tastings, book launches, poetry readings and an exclusive show by illusionist Asi Wind.

The Big Picture

Bricks-and-mortar retailers are embracing collaboration, curation and community. Speaking at our latest Retail Futures Forum, the CCO of Clerkenwell London explained why.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN