New light

In his opening post, Very Good Light founder David Yi writes about how he almost died trying to take a good selfie. ‘I was spamming my Snapchat so hard I almost got hit by a semi-truck,’ he writes. ‘I mean, the light was just too good and the semi-truck really could wait.’ Yi felt confident, and more masculine – but then began to question what that meant. Did he feel masculine because he felt confident or because he was subscribing to particular norms?

Very Good Light is a space for men to find answers to these questions. On the surface it is a website dedicated to male beauty, with initial posts on using BB creams and how to part your hair, but Yi sees the topic of male beauty as a way to begin to question the broader meaning of masculinity.

As he asserts, the site is ‘built to be a safe haven and a non-judgemental space for guys to talk about manly things from all spectrums of manhood’.