Remembering rhythm

04 : 10 : 2016 Music : Revelation Brands : Personalised

Global – Musician Bill Baird’s latest album Summer is Gone uses algorithms to create a unique sound for each listener.

  • The experimental musician created more than 250 remixes for the new 10-track album
  • The album was visualised online using iridescent patterns to create a complete audio-visual experience
Summer is Gone by Bill Baird, Global Summer is Gone by Bill Baird, Global
Summer is Gone by Bill Baird, Global Summer is Gone by Bill Baird, Global
Summer is Gone by Bill Baird, Global Summer is Gone by Bill Baird, Global
Summer is Gone by Bill Baird, Global Summer is Gone by Bill Baird, Global

Combining hand-crafted remixes and computer algorithms, Baird has created an album that sounds unique to each listener. The website, created by One Pixel Wide, selects one of Baird’s 250 recordings and using an algorithm formulates a temporary version of the song.

The algorithm is created by combining data from listeners’ IP addresses and the time of day, to produce the illusion of digital serendipity. The songs, which last for only an hour before expiring, reflect on the transitory nature of memory that pervades even in our era of constant digital chronicling.

‘Time changes everything,’ Baird told Gorilla vs Bear. ‘Summer is Gone is my attempt at putting into musical form the aching feeling of memory, of time bending in the best moments of our lives.’

The Big Picture

Frustrated by the monotony of technology, consumers are searching for a more unique online experience. To read more, see our Revelation Brands macrotrend.

Discover More Daily Signals
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Daily Signals

The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Lewis Silkin’s xCHANGE 2025 event at 180 Studios in London brought together lawyers, business leaders and founders to explore how organisations can...
New Codes Of Value : Lewis Silkin : The Future Laboratory Future Five
Stat: AI search converts to AI shopping for over half of users

Daily Signals

Stat: AI search converts to AI shopping for over half of users

Artificial intelligence is rapidly reshaping how consumers discover and buy fashion, according to The Business of Fashion and McKinsey & Co’s&n...
AI : Retail : Technology
The Future Laboratory and Together Group release latest New Codes of Luxury report

Daily Signals

The Future Laboratory and Together Group release latest New Codes of Luxury report

The Future Laboratory and Together Group have joined forces to release the latest instalment in the companies’ New Codes of Luxury strategic foresi...
Technology : Hospitality : Luxury
The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Daily Signals

The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Bacardi has released its latest annual Cocktail Trends Report, produced in partnership with The Future Laboratory.
Drink : The Future Laboratory : Bacardi
Stat: Green skills demand outpaces talent growth

Daily Signals

Stat: Green skills demand outpaces talent growth

A new LinkedIn report reveals a widening global green skills gap, as demand for environmentally focused talent accelerates faster than the workforc...
Workplace : Sustainability : Work States
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
Vow launches lab-grown exosomes for skin repair

Daily Signals

Vow launches lab-grown exosomes for skin repair

Sydney-based biotech company Vow is expanding beyond cultured meat into functional beauty with the launch of cultured exosomes designed to regenera...
Beauty : Functional Beauty : Biotechnology
Stat: US businesses report real returns as generative AI adoption matures

Daily Signals

Stat: US businesses report real returns as generative AI adoption matures

A new study from the Wharton School at the University of Pennsylvania challenges months of pessimism about generative AI’s business value
Technology : Artificial Intelligence : Business
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN