Road to happiness

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.

Article/20164 594
Fuelling Possibilities: The Positivity Pump by Chevrolet, New York

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.

  • The ad campaign was launched as part of the International Day of Positive Thinking on 13 September
  • IBM Watson analyses users’ Twitter and Facebook accounts and gives them a positivity score out of 200

Chevrolet’s Find New Roads website uses IBM’s supercomputer to evaluate the positivity in users’ Facebook and Twitter statuses. The site provides a personality summary, picking out the most used positive words and detailing people’s top three positive traits.

As part of the campaign, Chevrolet visited three petrol stations, in Buenos Aires, Cape Town and New Orleans, and gave consumers the opportunity to take the test and pay for their fuel with the scores, with more free petrol given for a higher score.

‘What Chevy is doing with Watson enhances not just personal engagement, but also helps show customers the value they are delivering to others through positivity,’ said Stephen Gold, chief marketing officer of IBM Watson. ‘It’s a creative way of using technology to amplify a uniquely human attribute.’

The Big Picture

Brands such as Chevrolet and Condé Nast are using the power of IBM Watson to create a new social media-centric currency of exchange. To find out more, see our macrotrend The New Value Economy.

Discover More News
SXSW London 2025: Designing with empathy and reimagining Time magazine’s legacy

News

SXSW London 2025: Designing with empathy and reimagining Time magazine’s legacy

On day three of SXSW London, the design track spotlighted the future of design in an AI-driven world, with speakers urging designers to focus on wh...
Design : Technology : Media
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Fashion : Retail : Advertising
Stat: UK shopping centres lag in EV charging infrastructure

News

Stat: UK shopping centres lag in EV charging infrastructure

A new study by Zenith, a UK leasing and fleet management firm, reveals that 20% of the country’s shopping centres lack any electric vehicle (EV) ch...
Electric Vehicles : EV : Charging Points
SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

News

SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...
Pop Culture & Media : Technology : Branding
Nike and Lego team up on creative play experiences and products

News

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.
Technology : Nike : Lego
Stat: Consumers globally are buying clothes they never wear

News

Stat: Consumers globally are buying clothes they never wear

According to Statista Consumer Insights, a notable number of shoppers admit to buying clothes they never wear – a wasteful habit most common among ...
Fashion : Retail : Sustainability
SXSW London 2025: Biological age, AI-powered abundance and Substack’s in-person future

News

SXSW London 2025: Biological age, AI-powered abundance and Substack’s in-person future

The first edition of SXSW in London brought hundreds of visitors to Shoreditch for a mix of music, film, experiential workshops and forward-thinkin...
Pop Culture & Media : Global Events : Wellness
QuiteLike unveils rebranding to inspire joyful home cooking

News

QuiteLike unveils rebranding to inspire joyful home cooking

Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.
Food And Drink : Advertising & Branding : Design
Stat: US teen beauty spending soars to record high fuelled by fragrance boom

News

Stat: US teen beauty spending soars to record high fuelled by fragrance boom

Teen beauty spending in the US has surged to record levels, according to Piper Sandler’s latest Taking Stock With Teens report.
Beauty : Gen Alpha : Gen Alpha Consumers
Oura flips the script on ageing in new Give Us the Finger campaign

News

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.
Health And Wellness : Longevity Lifestyles : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN