Negative numbers

Global – A new campaign by Unicef and Domestic Data Streamers highlights the importance of searching for missing data.

Making Visible the Invisible coincides with the 71st Session of the United Nations General Assembly
The campaign visualises the connection between global issues and a general lack of critical, organised information

The campaign serves to highlight the work that still needs to be done globally in the field of data collection. Unicef partnered with Domestic Data Streamers, a design firm that specialises in data-led storytelling, to design the campaign, which aims to solve the problems of the future by identifying the crucial data that is currently missing.

Visitors to the website can reveal statements on the missing data such as ‘we lack critical international figures on refugee child health and education’ and ‘we don’t know how many children around the world are recruited and used by armed forces and groups in conflict’ by dragging their mouse cursor across blank areas of the page.

The website also features a short video that announces the campaign’s Time Machine project, which is designed to encourage members of the United Nations General Assembly to look back on their childhood to foster a deeper sense of empathy for the people they are trying to help.

The Big Picture

Companies from a variety of sectors are increasingly recognising the need to collect and quantify a diverse mix of data. Wearable technology brand Whoop is gaining a competitive advantage by analysing athletes’ during their downtime.