Meat isn’t murder
SuperMeat, Global

Meat isn’t murder

Israel – Biotechnology start-up SuperMeat has announced its mission to bring cultured meat to the masses with a tongue-in-cheek campaign.

Article/19824 6bb
SuperMeat, Global

Israel – Biotechnology start-up SuperMeat has announced its mission to bring cultured meat to the masses with a tongue-in-cheek campaign.

  • Persuading people to try laboratory-grown meat is one of the biggest challenges faced by start-ups such as SuperMeat
  • The campaign uses humour rather than scare tactics to engage and entertain consumers

SuperMeat has achieved around 95% of its £76,280 ($100,000, €90,790) funding target on Indiegogo. Once the target has been hit, the start-up will begin to develop its cutting-edge meat-making machines, which could one day enable consumers to grow meat using regenerative technology at grocery stores, restaurants and in the comfort of their own homes.

‘SuperMeat will focus on the benefits to consumer – how they will have control over the product, from the flavour of the meat to the amount of fat in it, to enable them to make it unique to their tastes,’ Shir Friedman, vice-president of marketing at SuperMeat, tells LS:N Global.

The Big Picture

At a time when consumers know all the tricks when it comes to marketing, a tongue-in-cheek, self-referential approach can ensure that a brand’s message stays fresh. Find out more in our Anti-authenticity Marketing macrotrend.

Discover More News
Kia Europe turns road trips into sound journeys for visually impaired people

News

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes : Mobility : Pimp My Ride
Diriyah gets its own Pantone colour as part of cultural revival

News

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia : Diriyah : Diriyah Biennale
Stat: Consumers sacrifice dining and takeout amid inflation

News

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...
Stat : Stats : Spending
O Boticário launches sensual guide for female pleasure

News

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...
Beauty : Wellness : Brazil
Trendmood translates online clout into physical retail

News

Trendmood translates online clout into physical retail

Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer.
Retail : Beauty : Pop Culture & Media
Stat: UK gym market hits record as Gen Z fuel sign-ups

News

Stat: UK gym market hits record as Gen Z fuel sign-ups

The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report.
Sports : Health : Wellness
Zendaya wears spacesuits by On to champion movement for all

News

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
Stat: AI news fails to win over US audiences

News

Stat: AI news fails to win over US audiences

Despite growing industry interest in AI-generated journalism, a new poll from Poynter and the University of Minnesota reveals widespread public sce...
Technology : Media : AI
Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

News

Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...
Sustainability : Culture : Design
Corona constructs world’s first sun reserve in Brazil

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.
Sustainability : Drink : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN