Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London

New direction

23 : 06 : 2016 British Council : Mix The Play : Personalisation

London – The British Council and The Old Vic theatre are inviting the public to re-imagine a classic scene from Shakespeare.

  • Mix the Play lets theatre lovers and schoolchildren lend their creative direction to A Midsummer Night’s Dream
  • Users can download their mix, share it on social media or use it for classroom learning

Users can choose how the actors should perform their roles, what period of costume to wear and even which music should support the scene. To make it possible, the British Council shot 36 versions of the scene using different set designs and actresses in the role of Titania, creating a possible 108 permutations.

‘It is vital that we find new ways to engage young people so that we can ensure that Shakespeare remains as relevant in the future as he has been for the past 400 years,’ says Rosemary Hilhorst, director of Shakespeare Lives at the British Council, which is celebrating the 400th anniversary of the playwright’s death.

The Big PIcture

Brands such as Lynx and Topman are becoming more creatively ambitious with programmatic advertising, creating hundreds, if not thousands, of iterations of their adverts to make them more personalised. Find out more in our interview with Topman senior digital creative manager Tom Lancaster.

Discover More Daily Signals
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN