Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London

New direction

23 : 06 : 2016 British Council : Mix The Play : Personalisation

London – The British Council and The Old Vic theatre are inviting the public to re-imagine a classic scene from Shakespeare.

  • Mix the Play lets theatre lovers and schoolchildren lend their creative direction to A Midsummer Night’s Dream
  • Users can download their mix, share it on social media or use it for classroom learning

Users can choose how the actors should perform their roles, what period of costume to wear and even which music should support the scene. To make it possible, the British Council shot 36 versions of the scene using different set designs and actresses in the role of Titania, creating a possible 108 permutations.

‘It is vital that we find new ways to engage young people so that we can ensure that Shakespeare remains as relevant in the future as he has been for the past 400 years,’ says Rosemary Hilhorst, director of Shakespeare Lives at the British Council, which is celebrating the 400th anniversary of the playwright’s death.

The Big PIcture

Brands such as Lynx and Topman are becoming more creatively ambitious with programmatic advertising, creating hundreds, if not thousands, of iterations of their adverts to make them more personalised. Find out more in our interview with Topman senior digital creative manager Tom Lancaster.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN