Phygital playground

France – Google France and We Are Social have collaborated to create an interactive escape game experience.

• The game aims to engage users with Google apps and reveal their real-world applications
• Creative Phygital brings physical and digital systems together in a playful way to inspire and entertain consumers

Participants have 40 minutes to solve a number of puzzles through the use of Google apps including Maps, Translate and Cardboard.

Users are asked to complete the puzzles in a specific order to rescue an imagined group of artists from a room, or unlock an object to complete an artwork.

Prèmière Piece is the first of several interactive experiences that Google France is planning to release in 2016.

‘Google France is passionate about inspiring people to discover,’ says Sandrine Plasseraud, managing director at We Are Social. ‘This campaign shows off these applications and products to their full potential, while tapping into one of the biggest trends right now in the escape room concept.’