Signals & Stats : Daily Signals

Breakfast is served

By Alex Jordan 08 : 06 : 2016 Extra Crispy : The Foundry : Branded Content

New York – Time Inc has launched Extra Crispy, a new website dedicated to all things breakfast.

  • The launch is sponsored by Arla Foods, the fifth largest dairy company in the world
  • In the US, breakfast order sales topped £35.7bn ($52bn, €45.8bn) in 2015, up 30% from 2009, according to Mintel
Extra Crispy, Global Extra Crispy, Global
Extra Crispy, Global Extra Crispy, Global
Extra Crispy, Global Extra Crispy, Global
Extra Crispy, Global Extra Crispy, Global

Bacon aficionados and French toast fans rejoice, Extra Crispy has breakfast and brunch covered. The website is the second vertical to emerge from The Foundry, Time Inc’s branded content division, after automotive website The Drive, which receives more than 2m unique visitors each month.

Extra Crispy features stories from Time Inc and The Foundry’s editorial team on a range of breakfast-related topics such as nutritional advice, recipe ideas and kitchen hacks, and has launched a nationwide search to find a Bacon Critic to teach its readers about the perfect rasher.

The Big Picture

Our Branded Content market report Part 1 and Part 2 examine how brands are trusting in creative teams to produce innovative native content to capture new audiences.

Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN