TurnStyle, New York TurnStyle, New York
TurnStyle, New York TurnStyle, New York
TurnStyle, New York TurnStyle, New York
TurnStyle, New York TurnStyle, New York

Commuter cuisine

25 : 04 : 2016 New York City : Underground : Subway

New York – TurnStyle is a new food hall that aims to bring quality food to commuters.

  • TurnStyle is located in the Columbus Circle subway station in New York
  • Almost 30 food vendors are located along the corridors that lead to street exits

Developer Susan Fine conceived TurnStyle as an underground street of restaurants, and wanted to create a space that made people feel they were ‘on a street in a home town that they grew up in’, she says.

This meant creating spaces that people could walk into. Some have tables and seating and others have doors to make you feel that you are entering a different establishment.

When curating the list of vendors, Fine wanted to make sure it didn’t feel like typical transit food, choosing to leave out most big brands in favour of more local ones. Alongside Pressed Juicery and Starbucks, one of the few national brands, there is vegan restaurant Blossom Du Jour, tea parlour Bosie Patisserie and Gastronomie 491, a gourmet grocery store and café.

The goal was to provide food for the people from all walks of life that come through the station, providing a mix of more substantial meals and items you pick up on the go, such as a green juice.

The Big Picture

Underground stations are being rethought in terms of their food and retail offers. For more, read about The New Stand, a novel take on the subway newsstand kiosk.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN