Preview: Snapshot News
Global – News outlets are using messaging platforms and tightly curated content to engage a mobile-first audience.
- Messaging offers a more convivial means for news organisations to present difficult or complicated subjects
- Time-conscious mobile readers operate on a need-to-know basis
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Refinery This AM app
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Purple app
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Quartz news app
As research shows, most of the traffic on major online news sites now comes from mobile, so publishers are looking at how readers like to interact with their smartphones and creating new editorial formats to suit.
Business news outlet Quartz, for instance, designed its app to mimic iOS’s existing messaging interface. Users are sent posts covering the latest news events, to which they can respond to discover more information or switch topic. ‘We wanted to create a place for Quartz to interact with people in a format where more and more of us spend our time,’ Quartz push editor Adam Pasick tells LS:N Global.
The Big Picture
For more on how publishers are adapting to a mobile future, read our Snapshot News microtrend.
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