Preview: Snapshot News

As research shows, most of the traffic on major online news sites now comes from mobile, so publishers are looking at how readers like to interact with their smartphones and creating new editorial formats to suit. 

Business news outlet Quartz, for instance, designed its app to mimic iOS’s existing messaging interface. Users are sent posts covering the latest news events, to which they can respond to discover more information or switch topic. ‘We wanted to create a place for Quartz to interact with people in a format where more and more of us spend our time,’ Quartz push editor Adam Pasick tells LS:N Global.