Preview: Aloha Raw

11 : 04 : 2016 Los Angeles : Sushi : Healthy Eating

US/UK – Taking its cues from the popularity of sushi and the growing desire for healthy lunch options, poke is on the rise. 

  • Poke, pronounced poh-kay, is a classic Hawaiian speciality of cubed raw fish and various flavourings
  • Traditionally found in grocery stores and beachside huts, poke is being re-invented as a healthy fast casual option
Wisefish Poké, US Wisefish Poké, US
Black Roe Poké Bar and Grill, London Black Roe Poké Bar and Grill, London
Wisefish Poké, US Wisefish Poké, US

While poke has long been a mainstay of the Hawaiian diet, it has recently been brought to the mainland as a healthy lunchtime proposition.

Sweetfin Poké takes up the popular grain bowl trend, offering its poke in a bowl on a bed of rice with new flavours beyond the traditional salt, seaweed and Hawaiian kukui nuts. ‘We created Sweetfin with the intention of infusing traditional poke with contemporary Californian and Japanese flavours,' Brett Nestadt, co-founder, tells LS:N Global. ‘Diners have also increasingly sought bowl-style eating as a means to get a quick, affordable, portable meal. Our poke provides diners with all the familiar flavours from sushi in a convenient bowl form.’

The Big Picture

For more on the soon-to-be craze of poke, read our latest microtrend, Aloha Raw

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN