US/UK – Taking its cues from the popularity of sushi and the growing desire for healthy lunch options, poke is on the rise.
While poke has long been a mainstay of the Hawaiian diet, it has recently been brought to the mainland as a healthy lunchtime proposition.
Sweetfin Poké takes up the popular grain bowl trend, offering its poke in a bowl on a bed of rice with new flavours beyond the traditional salt, seaweed and Hawaiian kukui nuts. ‘We created Sweetfin with the intention of infusing traditional poke with contemporary Californian and Japanese flavours,' Brett Nestadt, co-founder, tells LS:N Global. ‘Diners have also increasingly sought bowl-style eating as a means to get a quick, affordable, portable meal. Our poke provides diners with all the familiar flavours from sushi in a convenient bowl form.’
For more on the soon-to-be craze of poke, read our latest microtrend, Aloha Raw.