Milan Salone 2016 Preview: Brand tales

In 1816, Madame Clicquot invented la table de remuage, a contraption that allowed the bottles to be tilted and turned to achieve a clear, pure wine – a method still used by the champagne house in its modern iteration the riddling table. 

To celebrate this invention, Fabrica created a journey around the brand called Beyond, which aims to use experiences, performances and sounds to tell the story of Veuve Clicquot, taking visitors through three installations: the Abyss, inspired by the brand’s connection to the sea; Les Crayères or chalk caves, located in the Champagne region where the house stores its bottles; and The Universe, which will explore the future of the champagne house.

Sam Baron, creative director of design at Fabrica, promises that the installations will offer ‘physical interactions and emotional involvement in a hypnotic melée of sculptural, visual and digital citations’.