Branch out

22 : 03 : 2016 Sovrappensiero : FurNature : Milan

Milan – Design studio Sovrappensiero has created a range of customisable homewares designed to be both global and local.

  • The studio has developed what it describes as a stateless aesthetic
  • Each product is incomplete, requiring owners to finish it with items from their own environment
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan

The FurNature range is designed to question the relationship between mass-produced and globally distributed products and the local context in which they are eventually used.

Sovrappensiero’s designs adopt what the studio describes as an ‘anonymous and stateless’ aesthetic. Each product is functionally incomplete, requiring owners to select an item from their home environment, such as a branch or rock, to make the piece operable. These contrasting additions give the industrially produced designs an identity that is tied to the owners’ own tastes, actions and location.

‘Products are ours only because we purchased them, but the connection that they have with their creation is difficult to read, has no geographical connotations and has no resonance in the cultural reality of their owners,’ explains Sovrappensiero.

The range includes a coat rack, clothes rail, egg timer, side table and plant holder.

The Big Picture

In the third stage of globalisation, consumers are now constructing their identities across borders and want products that reflect this geographical adaptability. For more, see our New Bricolage Living macrotrend. 

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