Branch out

22 : 03 : 2016 Sovrappensiero : FurNature : Milan

Milan – Design studio Sovrappensiero has created a range of customisable homewares designed to be both global and local.

  • The studio has developed what it describes as a stateless aesthetic
  • Each product is incomplete, requiring owners to finish it with items from their own environment
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan
FurNature range by Sovrappensiero, Milan FurNature range by Sovrappensiero, Milan

The FurNature range is designed to question the relationship between mass-produced and globally distributed products and the local context in which they are eventually used.

Sovrappensiero’s designs adopt what the studio describes as an ‘anonymous and stateless’ aesthetic. Each product is functionally incomplete, requiring owners to select an item from their home environment, such as a branch or rock, to make the piece operable. These contrasting additions give the industrially produced designs an identity that is tied to the owners’ own tastes, actions and location.

‘Products are ours only because we purchased them, but the connection that they have with their creation is difficult to read, has no geographical connotations and has no resonance in the cultural reality of their owners,’ explains Sovrappensiero.

The range includes a coat rack, clothes rail, egg timer, side table and plant holder.

The Big Picture

In the third stage of globalisation, consumers are now constructing their identities across borders and want products that reflect this geographical adaptability. For more, see our New Bricolage Living macrotrend. 

Discover More Daily Signals
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
The Space: Dubai opens the first restaurant led by an AI chef

Daily Signals

The Space: Dubai opens the first restaurant led by an AI chef

Opened in July 2025, Dubai’s Woohoo features menus created by an AI system rather than a traditional chef.
Food And Drink : Aritifical Intelligence : Technology
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN