The Age of the Long Near Trend Briefing 2016, Melbourne The Age of the Long Near Trend Briefing 2016, Melbourne
Food and Drink Futures Forum, Melbourne Food and Drink Futures Forum, Melbourne
The Age of the Long Near Trend Briefing 2016, Melbourne The Age of the Long Near Trend Briefing 2016, Melbourne
The Age of the Long Near Trend Briefing 2016, Melbourne The Age of the Long Near Trend Briefing 2016, Melbourne

Melbourne events: A round-up

19 : 02 : 2016 Australia : The Future Laboratory : Events

Australia – Our recent Melbourne events introduced guests to the trends and cultural shifts across the Asia-Pacific region and the wider world.

We kicked off the week with a Hospitality Network Evening at the CAPI headquarters, where we welcomed a roster of industry experts for a series of round-table discussions.

Speakers included Ennis Cehic, brand director of Sample Brew, Inge van der Poel, founder and CEO of Elderberry, and Jeremy Wortsman, founder and director of The Jacky Winter Group, to name a few.

At the Australian Centre for the Moving Image, we introduced members to The Age of the Long Near Trend Briefing and three macrotrends – The Optimised Self, Anti-authenticity Marketing and The Immortal Brand. 

We spoke about the need for a paradigm shift in the way companies structure their targets to enable them to think beyond five- or 10-year strategies and consider the centuries ahead.

Our final event, the Food and Drink Futures Forum, was held up at the Melbourne Theatre Company. Guests heard from such insightful speakers as Glen Cassidy and Mike Smith, co-founders of Cake Wines, and Bruce Keebaugh, co-founder and owner of The Big Group.

We also welcomed Diageo Bartender of the Year 2012 Tim Philips and treated guests to a menu that featured our Top Ten Ingredients to Watch. For more from these events, follow us on Twitter @TheFutureLab.

The Big Picture

Our Trend Briefing event The Age of the Long Near is coming soon to Sydney, as is our Retail Futures Forum, where we discuss emerging changes in the global retail sector, new markets to focus on, niche brands to watch and game-changing innovators. Find out more here, or speak to your account manager.

Discover More Daily Signals
Starbucks champions in-person creativity with new campaign

Daily Signals

Starbucks champions in-person creativity with new campaign

Starbucks UK has launched Made in Starbucks, a campaign celebrating its coffee houses as spaces where creative communities come together to collabo...
Starbucks : Coffee : Food
YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Daily Signals

YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Hotel chain YOTEL has partnered with digital blocking app Bloom to launch an Anti-Appy Hour across hotels in Amsterdam, Edinburgh, Glasgow, London ...
Technology : Hospitality : Travel
Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Daily Signals

Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consume...
Advertising : Search And Discovery : Technology
How Polaroid is owning analogue summer

Daily Signals

How Polaroid is owning analogue summer

Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising : Out-of Home : Analogue
Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Daily Signals

Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Jo Malone London and Estée Lauder Companies have launched Scent Scanner, a first-of-its-kind tool available exclusively on Pinterest in the US and ...
Fragrance : Retail : Beauty
Stat: UK staycation market shifts towards shorter, off-peak breaks

Daily Signals

Stat: UK staycation market shifts towards shorter, off-peak breaks

The Sykes Staycation Index 2026 reveals a resilient domestic travel market shaped by more frequent breaks, growing off-peak demand and tighter...
Travel : Hospitality : Domestic Travel
Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...
Beauty : Vaseline : Branding
Foresight Friday: Ella Murray, strategic creative

Daily Signals

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella M...
Travel : Hospitality : Experiential Travel
Stat: Why Gen Z is embracing Country Living

Daily Signals

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription s...
Media : Magazines : Country Living
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN