CES 2016: Watered down

07 : 01 : 2016 Plants : The Internet Of Things : Parrot

Las Vegas – Technology company Parrot has unveiled a smart plant pot that doesn’t just monitor your house plants, but waters them too.

  • The Parrot Pot signifies a move by the company into broader areas of lifestyle technology
  • Using a watering system that ensures plants don’t dry out, the pot is the perfect device for time-poor Rurbanites
The Parrot Pot, Las Vegas The Parrot Pot, Las Vegas
The Parrot Pot, Las Vegas The Parrot Pot, Las Vegas
The Parrot Pot, Las Vegas The Parrot Pot, Las Vegas

The company, which is notable for its drones, is branching out with a smart solution that is set to save neglected house plants everywhere. Simply called the Pot, the device detects when the soil holding the plant is too dry and automatically waters it, drawing from a reservoir under the soil. Using an app to program the Pot, the device can hold and look after about 8,000 species of plants, knowing which need lots of water, and which are suited to dryer conditions.

At CES 2015 Parrot unveiled Flower Power H2O, a water sensor that measures soil saturation, an iterative step in the creation of Pot, which counts French company MEG as a competitor among others. 

‘We have many different types of consumers,’ says Arthur Petry, project manager of Parrot Pot. ‘There are people who know exactly how to look after their plants, but many don’t but still want to enjoy plants in their lives – even if they are busy or travel a lot.’

As well as regulating water, the Pot also has temperature, acidity and light sensors, which through the app tell you whether to alter the heat of the plant, the fertiliser you use or whether it needs more or less light. Parrot will begin shipping the item from April for £68 ($100, €92). 

The Big Picture

This is a well-executed and simple example of how the Internet of Things can help time-poor consumers reconnect with nature in the Rurban Revolution.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN