Need for speed

Need for speed

Ansbach, Germany – Adidas is to open Speedfactory in 2016, where its shoes will be built entirely by robots.

Article/18745 #1
Speed Factory by Adidas, Germany

Ansbach, Germany – Adidas is to open Speedfactory in 2016, where its shoes will be built entirely by robots.

  • The intention is to create a greener and faster manufacturing process
  • Adidas will deliver its first 500 robot-built concept shoes in the first half 2016

Using intelligent robotic technology, Adidas will manufacture its shoes faster and in a more eco-friendly way. The process will require less adhesives and reduce shipping emissions. 

The aim of Speedfactory is to complement traditional mass manufacturing, which the brand has outsourced to China in recent years, with local German manufacturing to enable quick delivery of products to consumers.

‘Speedfactory will combine the design and development of sports goods with an automated, decentralised and flexible manufacturing process,’ says Herbert Hainer, CEO of Adidas. ‘This flexibility opens doors for us to be much closer to the market and to where our consumer is.’

The Big Picture

Transparency in the supply chain is becoming increasingly important. For more, see our Whole-chain Thinking microtrend.

Discover More News
Future Days 2025: Urban life in 2050 and queer design futures

News

Future Days 2025: Urban life in 2050 and queer design futures

The second day of Future Days 2025 kicked off at the Estufa Fria botanical garden in Lisbon.
Future Days 2025 : Sustainability : Urban Design
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : London Marathon : Sports
Stat: Circular fashion is gaining momentum in US luxury e-commerce

News

Stat: Circular fashion is gaining momentum in US luxury e-commerce

Americans who purchase luxury apparel online are increasingly turning to circular fashion, according to new data from the Mastercard Economics Inst...
Sustainability : Fashion : Luxury
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN