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Vitsoe Store
Everlane website Everlane website
Clerkenwell London campaign Clerkenwell London campaign
#OptOutside campaign from REI, Seatle #OptOutside campaign from REI, Seatle

Preview: Righteous Retail

By Daniela Walker 07 : 12 : 2015 Righteous Retail : Black Friday : REI

Global – This holiday season, retailers are urging shoppers to be more thoughtful in their consumption.

  • Some brands took a closed-door policy on the biggest sales event of the year, while others simply refused to participate
  • The holiday season is being reconsidered by retailers looking to promote slow shopping

In a somewhat paradoxical move, many retailers are not encouraging consumers to shop until they drop. On Black Friday, the kick-off sales event of the season, retailers such as REI closed their doors and urged people to partake in productive activities rather than the yearly retail rampage.

Others, including ethical online retailer Zady, are taking a careful approach to discounting, creating campaigns and displays that promote considerate consumption and thoughtful gift-giving.

The Big Picture

For more on how retailers are taking back the holidays, read our Righteous Retail microtrend.

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