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Preview: Text Commerce
Global – Providing a respite from online and omnichannel, text commerce is a discreet and direct way for brands to chat and transact with customers.
- Three-quarters of consumers prefer customer support via SMS, according to HeyWire
- Some 90% of texts are read within three minutes of receipt, according to Mobilesquared
As e-commerce increasingly filters into every part of the browsing experience, some brands are taking their offers offline to cut through the noise.
Lifestyle brand Stefan’s Head and craft spirit delivery service
The Big Picture
To learn more about the benefits of streamlining brand offerings via text, read our Text Commerce microtrend.
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