Belong. Here. Now. by Airbnb Belong. Here. Now. by Airbnb
Belong. Here. Now. by Airbnb Belong. Here. Now. by Airbnb
Belong. Here. Now. by Airbnb Belong. Here. Now. by Airbnb

Design Miami/ 2015 Preview: Airbnb

30 : 11 : 2015 Airbnb : Belong. Here. Now. : Design With Company

Design Miami 2015 – Airbnb is invoking the spirit and spectacle of Ancient Greece in its installation for this year’s design fair.

  • Belong. Here. Now. is designed to provide a sense of playful comfort to visitors
  • The project aims to build a sense of community in the short space of the fair’s run

Created in collaboration with agency Design With Company, Belong. Here. Now. invites visitors to take refuge from the crowds among the pillars and arches of its modern-day Parthenon.

Throughout the week the space will host an ever-changing roster of acts, from performance art to music, illustration and photography, using the unique structure to their creative advantage.

‘The different shapes begin as simple divisions, creating areas of engagement and are transformed for access, opening up to welcome guests in,’ says Airbnb. The concept was born out of the company’s famous motto ‘Belong Anywhere’, which aims to create moments of shared joy between host and visitor.

The Big Picture

Brands are tapping into the uplifting spirit of Conviviality Culture, using their own spaces to help people create new connections. For more on Design Miami/ 2015, check out our show preview and look out for our live coverage throughout next week.

Discover More Daily Signals
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
What Disney’s partnership with OpenAI means for enhancing in-house creativity

Daily Signals

What Disney’s partnership with OpenAI means for enhancing in-house creativity

Disney has entered a strategic agreement with OpenAI to explore how Sora, OpenAI’s text-to-video generation model, could support creative developme...
Media : Technology : AI
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN