Belong. Here. Now. by Airbnb Belong. Here. Now. by Airbnb
Belong. Here. Now. by Airbnb Belong. Here. Now. by Airbnb
Belong. Here. Now. by Airbnb Belong. Here. Now. by Airbnb

Design Miami/ 2015 Preview: Airbnb

30 : 11 : 2015 Airbnb : Belong. Here. Now. : Design With Company

Design Miami 2015 – Airbnb is invoking the spirit and spectacle of Ancient Greece in its installation for this year’s design fair.

  • Belong. Here. Now. is designed to provide a sense of playful comfort to visitors
  • The project aims to build a sense of community in the short space of the fair’s run

Created in collaboration with agency Design With Company, Belong. Here. Now. invites visitors to take refuge from the crowds among the pillars and arches of its modern-day Parthenon.

Throughout the week the space will host an ever-changing roster of acts, from performance art to music, illustration and photography, using the unique structure to their creative advantage.

‘The different shapes begin as simple divisions, creating areas of engagement and are transformed for access, opening up to welcome guests in,’ says Airbnb. The concept was born out of the company’s famous motto ‘Belong Anywhere’, which aims to create moments of shared joy between host and visitor.

The Big Picture

Brands are tapping into the uplifting spirit of Conviviality Culture, using their own spaces to help people create new connections. For more on Design Miami/ 2015, check out our show preview and look out for our live coverage throughout next week.

Discover More Daily Signals
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN