Beacon of white

16 : 11 : 2015 Vegetarian Restaurant : Soviet Style : Kiev

Kiev – Vegetarian restaurant Orang+Utan shies away from the traditional interior design of a healthy eating establishment, preferring a minimalist aesthetic.

  • Interior inspired by the uniform tiles of the former USSR
  • Splashes of coloured fruit and greenery hint at the healthy menu
Orang+Utan by AKZ Architectura, Kiev Orang+Utan by AKZ Architectura, Kiev
Orang+Utan by AKZ Architectura, Kiev Orang+Utan by AKZ Architectura, Kiev
Orang+Utan by AKZ Architectura, Kiev Orang+Utan by AKZ Architectura, Kiev
Orang+Utan by AKZ Architectura, Kiev Orang+Utan by AKZ Architectura, Kiev
Orang+Utan by AKZ Architectura, Kiev Orang+Utan by AKZ Architectura, Kiev

The interior, designed by Ukrainian studio AKZ Architectura, features stark white tiling and white neon lettering. The aim was to create a bright, white, inviting space amid the Soviet-era buildings that surround the restaurant.

The architects hinted at the healthy menu with pink-painted fruit at the counter and a veritable forest of green plants hidden in the bathroom, to add a dose of nature. ‘We created a green zone to make customers feel like they are in a natural habitat,’ they told Dezeen. ‘The idea was to create a place that would show costumers the idea behind Orang+Utan bar. The city is a jungle and people who live there are smart animals. They need a place to refill energy.’

The tiles used throughout also reference Kiev’s Soviet past, when ‘there was only one type of tile for everything’.

The Big Picture

As healthy eating changes from fad to permanent lifestyle choice, newer establishments are shying away from the visual stereotypes of wellness. For more, see the dark allure of juice bar Owen + Alchemy.

Discover More Daily Signals
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN