Preview: Global Luxury Market Part 2

By Sharon Thiruchelvam 08 : 10 : 2015

Global – The sector is negotiating a progressive notion of luxury that is beyond borders and accessible to almost all.

Metropolitan hotspots, retail ‘aerovilles’, Sixth Continent drift, a billionaire boom and accessible luxury are major disruptive themes
Asia-Pacific is the top focus for Sixth Continent duty-free sales, accounting for 43% of the global total

Delfina Delettrez by Rafael de Cárdena, London

Porche Experience Centre, Atlanta

What’s in Your Kors Chinese New Year edition

MINI Clubman Estate and DriveNow collaboration, UK

Luxury in 2015 is beyond borders. The sector now holds value for all, from the super-luxe to the masstige consumer, from Kampala to Kiev.

In the second part of our Luxury Market overview, we explore the vagaries of currency fluctuations, pricing variations and the lure of a new breed of luxury ‘aeroville’ airports that are driving major and disruptive shifts in Sixth Continent spending patterns.

Brands should think beyond the nation state to concentrate on cities and demographics. No matter where their entry price-point falls, ‘luxury buyers in Shanghai and Beijing have more in common with their counterparts in Paris and Tokyo than they do with those in Zhenjiang and Panjin’, according to Boston Consulting Group.

The Big Picture: To learn more about the luxury sector in 2015 and beyond, read our Global Luxury Market report Part 2.