Cheers to that

30 : 09 : 2015 Genuine Liquorette : AvroKO : Cocktail Bar

New York – When it comes to cocktails, Genuine Liquorette is a free spirit.

  • The Grand Street bar is the latest project from interior designers AvroKO
  • Paying no heed to cocktail convention, the bar is an inner-city twist on the Californian bodega
GENUINE Liquorette from AvroKO, New York GENUINE Liquorette from AvroKO, New York
GENUINE Liquorette from AvroKO, New York GENUINE Liquorette from AvroKO, New York
GENUINE Liquorette from AvroKO, New York GENUINE Liquorette from AvroKO, New York

Headed by world-renowned mixologist Eben Freeman, Genuine Liquorette serves a drinks menu of Cha-Chunkers – miniature bottles of liquor housed in soft drink cans.

Freeman’s contemporary take on the mojito features a bottle of Cruzan white rum submerged in a can of Sprite and finished with lime and mint.

In true bodega style, the bottles lining the walls are not just for decoration. Revellers are encouraged to help themselves to the selection on display and are charged by the ounce.

Freeman and his team will invite guests to put their mixing skills to the test at a series of monthly Cocktail Collective events.

The Big Picture: For discerning cocktail consumers, Cosmopolitans and Manhattans no longer cut it. They are now connoisseurs – curious about ingredients, methods and new ways of interacting with their drink. Read our Raising the Bar microtrend for more.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN