People are more eager than ever to understand the provenance behind their power and are creating demand for renewable energy through a range of innovative products.
Consumers are used to exercising choice in most aspects of their lives, but when it comes to energy their options are typically limited. A majority would prefer to use renewable forms of energy such as solar and wind, but barriers to entry, including upfront costs and the need for certain weather conditions, can often feel insurmountable.
But a new wave of pioneering energy projects, such as the SunPort, Little Sun Charger and Solar Paper, is returning power to the people and providing a lesson in consumer demand.
Big Picture: For more on the freedom of choice in energy provision, read our Power Provenance microtrend.