Solar Paper by Yolk, Chicago Solar Paper by Yolk, Chicago
Solar Paper by Yolk, Chicago Solar Paper by Yolk, Chicago
NRG Power Behind the Plug in collaboration with Droga5 NY, New York NRG Power Behind the Plug in collaboration with Droga5 NY, New York
Little Sun solar phone charger by Olafur Eliasson Little Sun solar phone charger by Olafur Eliasson

Preview: Power Provenance

28 : 09 : 2015 Solar : Sunplug : Whole-system Thinking

People are more eager than ever to understand the provenance behind their power and are creating demand for renewable energy through a range of innovative products.

  • Most consumers would prefer to use solar energy over fossil fuels, according to the US Homeowners on Clean Energy survey
  • Access to renewable energy is often dictated by cost and location

Consumers are used to exercising choice in most aspects of their lives, but when it comes to energy their options are typically limited. A majority would prefer to use renewable forms of energy such as solar and wind, but barriers to entry, including upfront costs and the need for certain weather conditions, can often feel insurmountable.

But a new wave of pioneering energy projects, such as the SunPort, Little Sun Charger and Solar Paper, is returning power to the people and providing a lesson in consumer demand.

Big Picture: For more on the freedom of choice in energy provision, read our Power Provenance microtrend.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN