First World Problem Pills created by SUE Amsterdam for the Dutch Aids Foundation, Amsterdam
First World Problem Pills created by SUE Amsterdam for the Dutch Aids Foundation, Amsterdam First World Problem Pills created by SUE Amsterdam for the Dutch Aids Foundation, Amsterdam
First World Problem Pills created by SUE Amsterdam for the Dutch Aids Foundation, Amsterdam First World Problem Pills created by SUE Amsterdam for the Dutch Aids Foundation, Amsterdam

First-world cure

30 : 07 : 2015 First World Problems Store : Philanthropic Retail : Dutch Aids Foundation

Amsterdam – Creative agency SUE Amsterdam has collaborated with the Dutch AIDS Foundation to create a series of placebo pills that ‘cure’ first-world problems while raising funds for HIV medication.

  • Campaign aims to put medication in the hands of the nearly 22m people without access
  • The Dutch AIDS Foundation will open a pop-up store selling First World Problem Pills

On the First World Problem Pills website, the novelty pills are described as 100% peppermint, 100% placebo and 100% effective. The pills are said to help consumers have better wifi, be more punctual and help single gay men develop an improved ‘gaydar’.

All proceeds go towards providing HIV medication to people around the globe. Customers can make additional donations when buying the pills, which cost £3.20 (€4.95, $5) per pack.

The Big Picture: The Dutch AIDS Foundation has been completely transparent with this campaign, reminding consumers that the products are useless and that the money raised will be put to a good cause. As charities are increasingly put under scrutiny, this is a great way to keep fundraisers engaged.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN