Animated aesthetic

Animated aesthetic

Milan – Prada has invited six internationally acclaimed illustrators to leave their mark on its latest eyewear collection.

Article/17858 #1
Wong Ping for The Raw Collection by Prada, Milan

Milan – Prada has invited six internationally acclaimed illustrators to leave their mark on its latest eyewear collection.

  • The artists bring the collection to life through their own distinct styles
  • Prada is renowned for its striking artist collaborations, such as Autumn de Wilde’s The Postman Dreams  

Carly Kuhn, Megan Hess, Blair Breitenstein, Judith van den Hoek, Wong Ping and Vida Vega have each created a short film to express their personal take on the Raw collection.

The result is a wonderful mix of styles, from Breitenstein’s watercolour city to Wong Ping’s anime-inspired piece, which features an enigmatic alien protagonist.

'Prada gave us an open brief to create an eclectic series of animated illustrations starring the Raw eyewear collection using three walking cycles (front, side and closeup) and three intercut shots,' Ping tells LS:N Global. 'Without any sense of time and space, my intention was to create some tension and keep the viewer longing for more.'

The campaign reinforces Prada’s position as a major patron of the arts following the opening of its contemporary art and design institution Fondazione Prada earlier this year.

The Big Picture: Brands that work with artists can attract further attention to their products and services. Find out more with our Art-To-Go microtrend.

Discover More News
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
Meta eyes smart glasses market with reported EssilorLuxottica stake

News

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...
Technology : Fashion : Smart Glasses
Stat: Culture-driven fandom is reshaping Formula 1

News

Stat: Culture-driven fandom is reshaping Formula 1

Formula 1’s global fandom is entering a new era, fuelled by Gen Z, women and culturally captivated audiences.
Sports : Formula One : Streaming
Immersive design is reshaping the future of luxury spaces

News

Immersive design is reshaping the future of luxury spaces

Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.
Luxury : Technology : Design
Polaroid champions an analogue way of living amid AI hype

News

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...
Technology : Design : Advertising
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

News

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: AI’s impact on traditional search is already impacting ad spend

News

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN