Insta off-road

Insta off-road

London – Land Rover is taking fans on an Instagram adventure with its latest social media campaign.

Article/17786 #1
Adventuregram campaign by The Brooklyn Brothers for Land Rover, London Adventuregram campaign by The Brooklyn Brothers for Land Rover, London
Adventuregram campaign by The Brooklyn Brothers for Land Rover, London Adventuregram campaign by The Brooklyn Brothers for Land Rover, London
Adventuregram campaign by The Brooklyn Brothers for Land Rover, London Adventuregram campaign by The Brooklyn Brothers for Land Rover, London

London – Land Rover is taking fans on an Instagram adventure with its latest social media campaign.

  • Part of Land Rover’s Everyday Adventure campaign supporting the launch of its new Discovery Sport
  • Start the journey by searching Go_For_A_Drive on Instagram

Adventuregram, developed by creative agency The Brooklyn Brothers, takes users off-road using more than 140 specially made accounts that drive the narrative of this new take on the ‘choose your own’ genre.

‘A dedicated social media and creative team at The Brooklyn Brothers methodically created the Instagram profiles over a period of six weeks, building up the storylines and linking them together with tags as each was completed,’ the agency’s client partner Miranda Mitchell tells LS:N Global.

Like Ballantine’s Instazine, selecting tags enables users to decide where they will take the Land Rover, exploring lush forests or sunny headlands, undertaking tasks such as herding sheep or having a picnic. To keep the experience as native to the platform as possible, all images and videos were shot using an iPhone 6.

The Big Picture: A growing generation of digital natives are driving a desire for interactive online experiences that bring back the simple principle of choice to create interesting, humorous or frightening outcomes. Find out more with our Choose Your Own Adventure microtrend.

Discover More News
AirCar readies for launch, ushering in an era of casual air mobility

News

AirCar readies for launch, ushering in an era of casual air mobility

Slovakia’s Klein Vision has announced that its AirCar – a road-legal vehicle that converts into a certified aircraft in under two minutes – will be...
Mobility : Air Travel : Transport
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Gen Z : Gen Beta
British Gen Alphas are listening to CDs and vinyl

News

British Gen Alphas are listening to CDs and vinyl

Nearly half of Generation Alpha are turning to physical music formats, according to new research from Key Production.
Gen Alpha : Music : Media
Social media star Kai Cenat launches Streamer University

News

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
De Beers to close its lab-grown diamond jewellery brand

News

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
Financial mansplaining endures for a majority of British women

News

Financial mansplaining endures for a majority of British women

Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth mana...
Finance : Diversity : Inclusion
Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

News

Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

This year’s RHS Chelsea Flower Show invites visitors to interact with AI-enabled trees in the Avanade Intelligent Garden.
Technology : Nature : Sustainability
ITV launches deaf-led drama with BSL and silent ad break

News

ITV launches deaf-led drama with BSL and silent ad break

ITV is pushing the boundaries of inclusive storytelling with the launch of its new prime time drama Code of Silence, starring BAFTA-winning actor a...
Media : Diversity : Inclusion
Stat: Boomerang generation return home due to cost of living crisis

News

Stat: Boomerang generation return home due to cost of living crisis

The rising cost of living and unaffordable housing are fuelling a surge in adult children returning to the family home.
Family : Home : Youth
Manchester City brings grassroots spirit to kit launch

News

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN