Colonel’s story

KFC’s beloved founder has been commemorated with a dedicated microsite that explores Sanders’ humble origins and rise to fast food fame.

Created in collaboration with agency Wieden + Kennedy, Colonelsanders.com shares the story of the brand’s roots in a series of comedic shorts and online games. In a compelling story told by Saturday Night Live actor Darrell Hammond, viewers learn how a sixth grade drop-out went on to create one of the world’s most successful fast food enterprises with more than one yarn spun along the way.

The Big Picture: Legacy is now as important as heritage, and brands need to think about where they will be decades from now in order to plan for the present. Find out more with our macrotrend The Immortal Brand.