Food’s new frontier

UK, Netherlands – A New Frontier is the latest report from photographer Nick Rochowski and food designer Marije Vogelzang and offers an insight into the emerging discipline of food design.

• ‘It’s fascinating to see how food can influence people and bring them together’ – Marije Vogelzang
• Conscious design of food gives added depth to the experience of eating

In light of a raft of new food design masters degrees, the report takes a wide-ranging look at the disciplines’s origins, its motivations and its future. Vogelzang describes food preparation as a cultural experience ‘that is alive and recreated every day’. Accompanying the report is a collection of inspiring imagery by Rochowski that draws the consumer into the world of food design and its cultural impacts and evolution.

The Big Picture: In the New Foodscape, meals are about challenging your perceptions of taste and adding new depth to our culinary experiences.