Race pattern: Rapha sportswear inspired by Team Sky’s performance data

Rapha’s Pro-Team range of lightweight, high-stretch jerseys – launched to celebrate signing Team Sky rider Peter Kennaugh – uses data analytics as a key design feature.

The pattern of precisely scaled chevrons featured as the main motif were created using race data from a Team Sky rider over a three-week grand tour. The design, developed in collaboration with studio Accept & Proceed, is a record of the rider’s distance, elevation gained and effort – the fine margins which mean the difference between competing and finishing in the peloton.

For more brands using data visualisation to inspire consumers to up the ante, read our article on Nike’s Your Year/Your Nike+ campaign.