Trail of reflection: Go on a meditative journey with video game Way To Go

11 : 02 : 2015

Montreal – Be mesmerised by design studio AATOAA’s Way To Go, a web browser game that combines animation and 360-degree video capture.

Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal
Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal
Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal
Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal

Created by director Vincent Morisset and his team, along with an ethereal soundtrack from experimental vocalist and electronic musician Philippe Lambert, Way To Go is a strangely addictive exercise in meditation.

Playing for a few minutes feels like hours as your character glides through a black and white beechwood forest before emerging by a river that transforms into a glistening kaleidoscope of colour. At this point you exchange the real for the surreal, entering the same forest but as if on a Chrome acid trip flying through the air performing somersaults.

As the creators themselves say: ‘Maybe it lasts six minutes, maybe it lasts forever. At a moment when we have access to so much, and see so little, Way To Go will remind you of all that lies before you, within you, in the luscious, sudden pleasure of discovery.’

For less meditative examples of playing patience, read our article on boredom marketing.

Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN