Trail of reflection: Go on a meditative journey with video game Way To Go

11 : 02 : 2015

Montreal – Be mesmerised by design studio AATOAA’s Way To Go, a web browser game that combines animation and 360-degree video capture.

Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal
Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal
Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal
Way To Go by AATOAA Studio, Montreal Way To Go by AATOAA Studio, Montreal

Created by director Vincent Morisset and his team, along with an ethereal soundtrack from experimental vocalist and electronic musician Philippe Lambert, Way To Go is a strangely addictive exercise in meditation.

Playing for a few minutes feels like hours as your character glides through a black and white beechwood forest before emerging by a river that transforms into a glistening kaleidoscope of colour. At this point you exchange the real for the surreal, entering the same forest but as if on a Chrome acid trip flying through the air performing somersaults.

As the creators themselves say: ‘Maybe it lasts six minutes, maybe it lasts forever. At a moment when we have access to so much, and see so little, Way To Go will remind you of all that lies before you, within you, in the luscious, sudden pleasure of discovery.’

For less meditative examples of playing patience, read our article on boredom marketing.

Discover More Daily Signals
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
How South Korea is defying Asia’s declining birth rate trend

Daily Signals

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase s...
Society : Birthrate : Population
Stat: UK Gen Z turn to trade work for security in the AI era

Daily Signals

Stat: UK Gen Z turn to trade work for security in the AI era

Younger workers are fuelling renewed job growth across the construction and trade sectors as Gen Z seek steadier pay and roles perceived to be more...
Work : Youth : Statistic
How Tressly Studios is redefining retail for textured hair

Daily Signals

How Tressly Studios is redefining retail for textured hair

London’s first dedicated textured hair concept store and salon is set to open at Lewisham Shopping Centre.
Beauty : Haircare : Retail
Japan’s working week shrinks as average hours fall below US

Daily Signals

Japan’s working week shrinks as average hours fall below US

Japan’s long-held reputation for punishing work schedules may be softening.
Workplace : Japan : Health
Stat: How wellness-minded flyers are reshaping the inflight menu

Daily Signals

Stat: How wellness-minded flyers are reshaping the inflight menu

Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Health And Wellness : Travel : Statistic
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN