Montreal – Be mesmerised by design studio AATOAA’s Way To Go, a web browser game that combines animation and 360-degree video capture.
Created by director Vincent Morisset and his team, along with an ethereal soundtrack from experimental vocalist and electronic musician Philippe Lambert, Way To Go is a strangely addictive exercise in meditation.
Playing for a few minutes feels like hours as your character glides through a black and white beechwood forest before emerging by a river that transforms into a glistening kaleidoscope of colour. At this point you exchange the real for the surreal, entering the same forest but as if on a Chrome acid trip flying through the air performing somersaults.
As the creators themselves say: ‘Maybe it lasts six minutes, maybe it lasts forever. At a moment when we have access to so much, and see so little, Way To Go will remind you of all that lies before you, within you, in the luscious, sudden pleasure of discovery.’
For less meditative examples of playing patience, read our article on boredom marketing.