Closing the loop: UK’s first zero-waste restaurant

11 : 11 : 2014 Silo : Zero-waste : Douglas McMaster

Brighton – New eatery Silo has become the country’s first restaurant where nothing is wasted and everything is made on site.

Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton

‘A pre-industrial food restaurant’ is how Douglas McMaster, founder of Silo Brighton, and a former BBC young chef of the year, describes his new business. McMaster's Silo is actually a licensed version of the Melbourne original, of the same name and concept, created by Joost Bakker in 2012.

And staying true to Bakker's original concept, McMaster's team mill flour, make yoghurt, roll oats, bake bread, brew vinegar and beer, cure meat and compost all food, all in house. And this is the key to great food, according to the restaurant’s website: ‘By creating everything on site from its wholest form we can capture real food, and real food tastes better.'

McMaster has also continued the Silo philosophy from the plate to the design of the restaurant. Working with local designers, Baines & Fricker who have a focus on sustainable production and design, and together they have repurposed school tables and office furniture for the restaurant. 

McMaster’s belief in the Silo ideology comes as a direct response to the the nature of today's food production. 'Today’s food industry is in a mess. Half of the world’s produce is wasted, and the food we eat is so plastic, it’s actually worse than waste itself'.

For more information on the Silo model, read our Innovate on Silo by Joost

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN