Closing the loop: UK’s first zero-waste restaurant

11 : 11 : 2014 Silo : Zero-waste : Douglas McMaster

Brighton – New eatery Silo has become the country’s first restaurant where nothing is wasted and everything is made on site.

Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton
Silo zero-waste café by Baines&Fricker, Brighton Silo zero-waste café by Baines&Fricker, Brighton

‘A pre-industrial food restaurant’ is how Douglas McMaster, founder of Silo Brighton, and a former BBC young chef of the year, describes his new business. McMaster's Silo is actually a licensed version of the Melbourne original, of the same name and concept, created by Joost Bakker in 2012.

And staying true to Bakker's original concept, McMaster's team mill flour, make yoghurt, roll oats, bake bread, brew vinegar and beer, cure meat and compost all food, all in house. And this is the key to great food, according to the restaurant’s website: ‘By creating everything on site from its wholest form we can capture real food, and real food tastes better.'

McMaster has also continued the Silo philosophy from the plate to the design of the restaurant. Working with local designers, Baines & Fricker who have a focus on sustainable production and design, and together they have repurposed school tables and office furniture for the restaurant. 

McMaster’s belief in the Silo ideology comes as a direct response to the the nature of today's food production. 'Today’s food industry is in a mess. Half of the world’s produce is wasted, and the food we eat is so plastic, it’s actually worse than waste itself'.

For more information on the Silo model, read our Innovate on Silo by Joost

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN