London Design Festival 2014: Furniture brand turns showroom into temporary restaurant

30 : 09 : 2014 London Design Festival 2014 : Sebastian Wrong : HAY

London – For the duration of the London Design Festival, Danish furniture manufacturer HAY and co-brand Wrong for HAY transformed the main area of their showroom into a temporary café and restaurant.

HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant
HAY & Wrong for HAY temporary restaurant HAY & Wrong for HAY temporary restaurant

The exhibit, Design and Dine, focused on highlighting the brand’s products, including lighting, textiles, furniture and accessories, in a public space rather than in a traditional exhibition format. The food events were guest-curated by Helsinki-based chef Antto Melasniemi, who brought in elements of Nordic foraging to create a contemporary Finnish menu.

To create the unique space of the restaurant, HAY invited Benjamin Kempton and Melina Keays, interior stylists working with Wallpaper* magazine. ‘We combined eclecticism with bold colours, textures and shapes, suggesting new ways of using the HAY and Wrong for
 HAY designs,’ said Kempton and Keays in a statement. The Georgian backdrop of the interior was juxtaposed against dynamic geometrical patterns harking back to modernism.

For more highlights from the London Design Festival, read our 10 of the Best show review.

Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN