Formafantasma: From Then On Formafantasma: From Then On
Formafantasma: From Then On Formafantasma: From Then On
Formafantasma: From Then On Formafantasma: From Then On
Formafantasma: From Then On Formafantasma: From Then On
Formafantasma: From Then On Formafantasma: From Then On

London Design Festival 2014: Conceptual clocks reflect on time passing

18 : 09 : 2014 LDF 2014 : Formafantasma : Timepieces

London – Italian design studio FormaFantasma has designed a collection of conceptual clocks, entitled From Then On, to mark the 10th anniversary of the British furniture brand Established & Sons.

On display in the brand’s showroom as part of London Design Festival, the installation includes four mechanisms, each created to reflect the passing of time through a different process and material. The first piece is a brass rod pendulum hung from a horizontal beam that swings over a curved brass strip. A small brush attached to the end of the rod polishes the material to avoid oxidation on the central part of the strip, which over time will contrast starkly with the outer edges.

In another piece, the marble face of a clock is divided into two individual sections – an outer ring and a central disk that rotates 360 degrees every hour. A prominent dark vein running through the marble disk marks the passing of time.

A sculptural installation made from two saxophones signals the passing of every quarter hour with a sound coming from the instruments. The final piece is a tall fan attached to a brass pole that gradually opens and closes to mark five-minute intervals.

For more examples of contemplative installations that explore different perceptions of time, read our macrotrend The New Sublimity. Look out for the highlights from London Design Festival in our Seed and Shows sections.

Discover More Daily Signals
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN