Sense of place: Studioilse questions the changing concept of home in the sharing economy

Sense of place: Studioilse questions the changing concept of home in the sharing economy

London – LS:N Global visited Studioilse to chat to Ilse Crawford about the inspirations and thinking behind the studio’s forthcoming London Design Festival landmark project.

Article/16354 #1

London – LS:N Global visited Studioilse to chat to Ilse Crawford about the inspirations and thinking behind the studio’s forthcoming London Design Festival (LDF) project.

For this year’s LDF Landmark Project, A Place Called Home, London Design Festival has collaborated with Airbnb to challenge four designers to create their own interpretation of home.

At the forefront of the sharing economy, the success of services such as Airbnb is changing the way that home spaces are perceived and Studioilse is exploring this shift through an immersive space that encapsulates scent, ambient sound and multiple moving images.

Evoking images of cross-cultural daily rituals performed in domestic spaces, as well as a scent designed in collaboration with fragrance expert Azzi Glasser, the space will explore ‘the collective feeling of home’.

‘We want it to investigate what home is,’ says Crawford. ‘There is a big shift between what is private and what is public – the lines between the two are blurring. It is interesting because we now expect to be at home in public spaces and we are also prepared to share our private spaces – but this doesn’t mean that the two domains are no longer private or public, it’s a different perception of them and it opens all sorts of interesting opportunities.’

Airbnb’s most significant involvement in a design festival to date will see three other studios alongside Studioilse – Patternity, Jasper Morrison and Raw Edges – create home installations. The exhibition will be on view in Trafalgar Square from 13 to 21 September 2014. For more information on the London Design Festival, look out for our annual LDF preview. 

Discover More News
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN