This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument

Interactive travel journal: Evocative portrait of the Pacific Northwest

10 : 06 : 2014 Instrument Lab : Travel Journalism : Oregon Coast

Portland – Creative agency Instrument has created a website featuring videos and photography that capture the distinctive character of the Oregon coastline.

The Portland-based agency collaborated with a team of photographers, writers, video and sound artists to create This Place, a multimedia storytelling platform dedicated to the beauty of the Oregon coast. 

The project consisted of a film documentary and a series of interactive journal posts featuring short vignette videos, photography slideshows, quotations from local inhabitants and sound clips that enabled visitors to experience the landscape in a more evocative and personal way, ‘from the perspective of a 16-year-old girl who has lived in a coastal town her whole life, or of a fisherman who spends most of his time out on the water’, explains the team from Instrument.

The project was an experiment in pushing the boundaries of digital storytelling, with a free-form narrative and different elements released in stages and across several platforms, starting with a teaser Instagram challenge before the site was launched with the centrepiece film. To keep viewers engaged, each week the agency added new chapters focusing on a different location. 

Travel companies are increasingly rethinking their point of difference and turning to editorial-style storytelling in a bid to capture the imagination of travellers who expect a more curated offer. For more, see our Seed on Jungles in Paris.

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