This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument
This Place by Instrument This Place by Instrument

Interactive travel journal: Evocative portrait of the Pacific Northwest

10 : 06 : 2014 Instrument Lab : Travel Journalism : Oregon Coast

Portland – Creative agency Instrument has created a website featuring videos and photography that capture the distinctive character of the Oregon coastline.

The Portland-based agency collaborated with a team of photographers, writers, video and sound artists to create This Place, a multimedia storytelling platform dedicated to the beauty of the Oregon coast. 

The project consisted of a film documentary and a series of interactive journal posts featuring short vignette videos, photography slideshows, quotations from local inhabitants and sound clips that enabled visitors to experience the landscape in a more evocative and personal way, ‘from the perspective of a 16-year-old girl who has lived in a coastal town her whole life, or of a fisherman who spends most of his time out on the water’, explains the team from Instrument.

The project was an experiment in pushing the boundaries of digital storytelling, with a free-form narrative and different elements released in stages and across several platforms, starting with a teaser Instagram challenge before the site was launched with the centrepiece film. To keep viewers engaged, each week the agency added new chapters focusing on a different location. 

Travel companies are increasingly rethinking their point of difference and turning to editorial-style storytelling in a bid to capture the imagination of travellers who expect a more curated offer. For more, see our Seed on Jungles in Paris.

Discover More Daily Signals
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN