Sweden – Gardening is about more than planting seeds and hoping they will grow into something beautiful. It can be approached creatively, like a painter with a brush, to produce tableaux of colours from nature.
Swedish gardening house Coloni does just that with its pre-packaged seed collections. For spring/summer 2014, the company has created seed mixtures designed for growing on a balcony. The collection, From Dusk Till Dawn, consists of mixtures called Early Shades, Harvest Noon and Into the Night, each with a different blend of seeds that relate to different times of day and which mimic natural growth in the wild.
The packaging of the products reflects this painterly approach to gardening, showing the colour palette that will result once the seeds have bloomed into flowers. This is in line with our Painterly Primitive design direction, in which playful brushstrokes are used to evoke a more natural aesthetic.