By the book: An innovative recipe for Brazilian cooking
The Bible of Barbecue by Tramontina

By the book: An innovative recipe for Brazilian cooking

Brazil – Brazilian cookware brand Tramontina has published a cookbook. There is nothing unusual about that except in this cookbook you can cook with every page.

The Bible of Barbecue — Tramontina

Brazil – Brazilian cookware brand Tramontina has published a cookbook. There is nothing unusual about that, except in this cookbook you can cook with every page.

Biblia Definitiva Do Churrasco (The Bible of Barbecue) is a hardback tome that would take pride of place on any shelf. Yet there is more inside its covers than tips and recipes. Each page of The Bible of Barbecue can be used in the barbecuing process.

The meat and veg can be chopped on the wooden cover. The barbeque can be lit with the page made entirely out of coal. Every stage of the process is catered for, down to the placemat and try for serving. There is even a page that turns into an apron, while another page is made entirely of salt.

Of the 50 books made, 20 have been given to Tramontina clients as gifts, while the other 30 have been delivered to Brazil’s best BBQ chefs. A print run of 2,000 will produce simplified versions with fewer pages to be sold in bookshops.

Crafted by agency JWT Brazil, The Bible of Barbecue is the perfect summer present for any Re-con Man.

Discover More Daily Signals
Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Daily Signals

Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Travel : Placemaking
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Foresight Friday
Undergraduate by Hilton bets on college-town hospitality

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...
Travel : Hospitality : College
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Beauty : Makeup
Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

Daily Signals

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (6...
Gaming : Streaming : Leisure
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN