Strip show: Boozer rebrands for modern men

28 : 04 : 2014 Save Our Boozers : Drink’n’Dine : Sydney

Sydney – Notorious Sydney pub The Oxford Tavern has exchanged strippers for aubergine schnitzels as it cleans up its act to suit the new generation of Re-con Men.

The Oxford Tavern, Sydney The Oxford Tavern, Sydney
The Oxford Tavern, Sydney The Oxford Tavern, Sydney
The Oxford Tavern, Sydney The Oxford Tavern, Sydney
The Oxford Tavern, Sydney The Oxford Tavern, Sydney

The bar, in the Petersham area of Sydney, was known until recently for its topless waitresses and twice weekly lunchtime strip shows. Now its poker den has been replaced by a beer garden, with a trendy small plates menu featuring ceviche and buffalo cauliflower balls.

The Oxford Tavern has been taken over by the Drink’n’Dine hospitality group, known in Australia for flamboyant renovations of tired boozy landmarks. Yet the pub is still a neighbourhood boozer, with sport and beer its main specialities. The menu may contain aubergine, but it also features a A$20 Jelly Wrestle,’ a jelly, ice-cream, popcorn, waffle and whipped cream monster that comes ‘to share, no cutlery, gloves provided’.

Drink’n’Dine drew inspiration from the Patrick Swayze film Road House – ‘you know, before the bar gets cleaned up’, said founder Jaime Wirth.

As the market for craft beers grows men are becoming evangelists for home-grown hops. For more on the Save our Boozers movement, read our Re-con Man macrotrend and our Tribe profile of Boozer Evangelist, Neil Taylor.

Discover More Daily Signals
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN