Social soulmate: Installation makes social media real

Vancouver, Canada – Visitors to this year’s TED conference in Vancouver were invited to step inside their own social media stream.

Experiential marketing agency MKG worked with artists Lauren McCarthy and Kyle McDonald to create a room tiled with mirrors and monitors. Visitors found their Twitter streams displayed across the walls and ceilings in an audio-video kaleidoscope.

Sponsored by Delta Air Lines, the installation analysed users’ social media streams and matched them with their ‘social soulmates’ from among the TED delegates and speakers; hence, the name, Social Soul. On leaving the installation, both ‘soulmates’ were sent a tweet encouraging them to connect offline.

Delta is innovating at a rapid rate. For more on its technology-savvy strategy, read our Insight report on Delta Innovation Class.