BLESS x Table of Contents helmet BLESS x Table of Contents helmet
Bless x Table of Contents bike lock BLESS x Table of Contents bike lock
BLESS x Table of Contents bike lock BLESS x Table of Contents bike lock
BLESS x Table of Contents bike lock BLESS x Table of Contents bike lock

Blessed union: Collaboration creates fancy bike locks

27 : 03 : 2014 New Luxury Millennials : Millennials : Pedal Power

Portland – Bicycle accessories have been given a luxury makeover thanks to a collaboration between Portland retail platform Table of Contents and Berlin- and Paris-based design studio BLESS.

Table of Contents calls itself a publication, and releases new issues every season around a different theme and curates products that match that theme. The collaboration with BLESS is part of Table of Contents’ 2014 season, and features high-end bike locks, messenger bags and a helmet. The vibrantly coloured locks are wrapped in PVC cord and reflective wire to mask the plain metal. The pieces were hand-made in France, which may account for the prices – most cost more than your average bicycle, and the helmet is priced at $984 (€715, £590).

As bicycles become the preferred mode of transport for Millennials, more high-end versions are coming onto the market aimed at the more affluent. These bike accessories would appeal to the Emerging Luxury Millennials, who want to be eco-conscious but stylish while riding down the street. 

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