Swap chop: Vietnamese restaurant receives rebranding

London – Challenging ideas about traditional, cheap Vietnamese restaurants, the Viet Hoa Café is updating the look of authentic south-east Asian cuisine.

Redesigned by branding design studio Vonsung, Viet Hoa Café on Kingsland Road in London’s Shoreditch has received a new identity. Everything from packaging to print to staff uniforms has been transformed into design statements that challenge preconceived ideas.

In the dining area, timber floor planks cover the walls, evoking a tree-house feel. This simple, natural design complements the authentic ingredients on the menu.