Videocracy: brand crowd-sources next ad campaign

Purchase, NY – A popular soda brand has turned to those who know it best for its new tv ad campaign. Mountain Dew is inviting its fans to submit a “12-second video, the best of which are available to view at the Dewmocracy site.

The winning filmmakers will also contribute to the choice of three new flavours, and their names, colour and packaging.

By observing the three cs of our Brandtocracies trend,] conversation, collaboration and creativity, Mountain Dew is giving its market some fizz.