Money store: A new insurance shop for WGV

A new insurance shop in Germany could help make policy-buying a more pleasant experience and shake up the current purchasing environment for financial customer service. Designed by architects ippolito fleitz, the WGV Insurance Group’s new Stuttgart hq features an innovative customer service centre on its ground floor, which achieves what many banks have tried and failed to do – translate financial services into a retail environment.

The spacious interior was designed to create acoustic discretion – meaning private conversations between customers and managers are kept confidential – rare in many open-plan bank layouts. Other financial services, whose customer environments often follow a more linear approach, could certainly learn from this unstuffy design.

Photography by Zooey Braun.