The campaigns, brand initiatives and global pioneers that are driving future-facing directions in diversity, inclusion, and across spirituality, sexuality, neuro-diversity, ability and disability.
Tupperware taps into the joy of home cooking, Uzza is a natural skincare line born in Morocco and why robots could replace human managers.
Now that you know what shaped 2019, discover what’s on the horizon. Download our Future Forecast 2020 report comprising 50 new behavioural patterns across 10 key consumer sectors, expert opinion pieces and interviews with global innovators.
Future Forecast 2020
Global – The media company is tackling the friendship between human creativity and machine precision.
In a collaboration with Italian data visualisation studio Algo, Bloomberg aims to redefine the future of news media production. The companies worked together to create Charting Futures, a concise, weekly financial recap that brings the future of trading to Bloomberg’s global audience.
Each video launch will take place on a Monday after markets close, with Algo extracting the day's financial data from the Bloomberg API to generate the tailored charts and graphics accordingly. ‘Algo’s Charting Futures aims to put both man and machine at the forefront of a new way of visualising and sharing data by blending automated precision with a human touch,’ reads the press release.
Visual language is helping to demystify financial data by communicating it as a visible and tangible entity. For more, see our design direction Digital Dialogues.
Tupperware store, New York
Tupperware store, New York
New York – The famed homeware brand’s first pop-up store in its 75-year history is targeting younger audiences.
At TuppSoho, customers can be part of hands-on product demonstrations and experiential installations featuring its product range. As well as offering a series of special-edition products aimed at festive shoppers, the direct-to-consumer brand is billing its products as sustainable gifts that reduce single-use plastic and waste on the environment.
The pop-up store also demonstrates how the brand is modernising to appeal to younger audiences, moving on from its association with at-home shopping parties and catalogue orders. Bolstered by a fresh website design, the TuppSoho space taps into increased consumer interest in home cooking, entertaining and meal preparation, encouraging customers to reconnect with the joy of cooking.
Our latest macrotrend, Home Eatertainment, explores why modern urban consumers are finding new value in home cooking.
Barcelona – A diverse business model is integral to this new skincare brand’s ethos.
Containing natural ingredients that are sustainably sourced in Morocco, Uzza is building a range of cosmetics that can be customised to different skin types. The brand’s first product, the Open Sesame gel to milk cleanser, has been formulated with sesame oil to gently cleanse the skin and remove make-up.
In order to create products for all skin types, diversity is central to Uzza’s company DNA. Rather than relying on models to represent diversity in its campaigns, the brand is rooted in the concept of vertically integrated inclusivity, with a multicultural and gender-diverse workforce behind its products. ‘We are creating a safe space for all gender expressions, identities and skin tone,’ the brand states on its website. ‘We trust, respect and engage conversations with our community.’
Uzza is joining the beauty sector’s growing conversation about holistic diversity in the workplace. Read our interview with Bridgette Howard, founder of Parlor West Ventures, for more.
Workers around the world are demonstrating optimism towards the use of artificial intelligence (AI) in the workplace, according to a new study by Oracle and Future Workplace. The study found that 64% of employees worldwide would trust a robot more than their human manager, while this figure rises to almost 90% in China and India.
Furthermore, 82% of workers believe that robot managers are better at certain tasks – such as maintaining work schedules and providing unbiased information – than their human counterparts. ‘Managers will remain relevant in the future if they focus on being human and using their soft skills, while leaving the technical skills and routine tasks to robots,’ says Dan Schawbel, research director at Future Workplace.
The concept of an artificially intelligent manager is just one theme we explore in our speculative Far Futures series, which imagines the workplace of 2030.
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