Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global

Viewpoints

Retrofitting Revolution

LS:N Global sits down with Rachael Orr, CEO of Climate Outreach, to discuss the importance of retrofitting for creating sustainable homes and achieving a net-zero future

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Modern Armour

Wonder Hoodie founder Vy Tran tells LS:N Global how personal tragedy drove her to create affordable, everyday wearable body armour for a nation grappling with fear and uncertainty

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How to Master AI

Jeremy Kahn is US business magazine Fortune’s artificial intelligence editor and he shares with LS:N Global the key insights from his latest book

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New Era Nutrition

Co-founder of Lifesum, Marcus Gners, sits down with LS:N Global to discuss how tech-driven personalised nutrition is driving a new age of healthy living

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Christofer Toumazou: Genetic beauty

Accessible genetics is changing the beauty industry, says Christofer Toumazou, co-founder of GeneU.

Geneu : DNA Testing : Big Data Beauty

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Mike Bell: Innovating the luxury auto

The future luxury auto is more than an electric powertrain, says Mike Bell of Jaguar Land Rover.

FT Live : Financial Times : Future Of The Car

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John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.

Arsenal : Puma : Emirates

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Justin Tindall: Print advertising lives

Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.

Print Advertising : Leo Burnett London : Intermarche

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Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan

Givaudan : Fragrance : China

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Martin Hayward: Defeat the Delete Button

Beware the Deletist Consumer, says Martin Hayward, senior vice-president of global digital strategy at Aimia.

Viewpoints

The case for Brandalism: Trading blows in public

Taco Bell and McDonald’s provide a study in Brandalism.

McDonalds : Taco Bell : Fast Food

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Rei Inamoto: This is micromedia’s moment

We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.

AKQA : Emoji : Instagram

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Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.

Havas Work Club : Andy Sandoz : Creativity

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The Optimised Self explained

In the first of our three-part series revisiting our Spring/Summer 2015 Trend Briefing, LS:N Global presents The Optimised Self, an exploration of ...

The Optimised Self : Peter Firth : Joanna Tulej

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Steve Hatch: Ultra-personalisation

Brands need to take social media users on a personal journey, says Steve Hatch, regional director of Facebook for UK and Ireland.

Facebook : Personalisation : The Sharded Self

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Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.

Louis Desazars : NARS : Customisation

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Dare to be dull: Why boring is best

Slowing down and daring to be boring could be the best marketing tactic of all.

Frustration Marketing : Honda : Leica

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José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.

Retail Experience : Jose De Cabo : Olapic

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Jason Jones-Hall: Digital Resurrection

Digital resurrection is coming, says Jason Jones-Hall, founder of xHumed. The question is not how, but who.

Digital Resurrection : XHumed : FutureFest

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Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic

Retail Experience : Seasonless Fashion : Retail Futures Forum 2015

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Martin Lewis: The savvy consumer

Martin Lewis, founder of MoneySavingExpert.com, says a change in consumer mindset is shaping the UK’s retail landscape

Total Retail : Price Comparison : Retail Week Live

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Make or break: Can Meerkat survive its SXSW hype?

Meerkat was the talk of SXSW Interactive, but can the live-streaming video app turn hype into lasting success?

Meerkat : Twitter : Live Streaming

Viewpoints

FT Sharing Economy: Debbie Wosskow

Peer-to-peer reviews have changed the currency of trust, says Debbie Wosskow, CEO of Love Home Swap and founding chair of Sharing Ec...

Debbie Wosskow : SEUK : The Sharing Economy

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The New Value Economy explained at Autumn/Winter 2014 Trend Briefing

In our final webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents The New Value Economy, an exploration of ...

Sharing Economy : Value : Reputation

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