Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

The New Youth Club
Compostable Cosmetics
Connected Healing
China’s New Fitness Boom is More Than a Trend
Gen Z’s New Value System
Charles Spence: How to stand out on the shelves and on the plate

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Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.
Synaesthesia : Synaesthetic Selling : Packaging Futures
Immersive is everywhere: But what does it mean?

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Immersive is everywhere: But what does it mean?

From virtual reality to theatre, ‘immersive’ is the word of the moment. But what does it mean?
Oculus Rift : Normcore : Futuretainment
Sonny Vu: What is the point of wearables?

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Sonny Vu: What is the point of wearables?

Sonny Vu, co-founder and CEO of Misfit Wearables, wants technology to serve us rather than the other way around.
Sonny Vu : Wearables : Connected Home
Mikkel Rasmussen: Seeing brands through the eyes of the consumer

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Mikkel Rasmussen: Seeing brands through the eyes of the consumer

Michael Rasmussen, director of ReD Associates’ European division, explains why brands can learn more from the ancient science of anthropology.
ReD Associates : Mikkel Rasmussen : Christian Madsbjerg
Carl Miller: Why your social media analytics aren’t telling you anything – yet

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Carl Miller: Why your social media analytics aren’t telling you anything – yet

Social media analytics are not the be all and end all of consumer behaviour, says Carl Miller, research director of the Centre for the Analysis of ...
Big Data : Consumer Futures : Demos
Autumn/Winter 2014 Trend Briefing presents The Sharded Self

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Autumn/Winter 2014 Trend Briefing presents The Sharded Self

In the first in a new series of instalments, LS:N Global takes you through our biannual Trend Briefing, starting with a look at The Me-conomy,...
The Sharded Self : The Me-Conomy : Trend Briefing AW 2014
Robot journalism: The end of humans in the newsroom?

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Robot journalism: The end of humans in the newsroom?

As automated reporting looks set to transform newsrooms worldwide, brands and journalists alike are using robots to revolutionise their content cre...
Automated Insights : Narrative Science : Big Data
Sarah Quinlan: MasterCard and mobile payments

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Sarah Quinlan: MasterCard and mobile payments

Sarah Quinlan of MasterCard explains the future of mobile payments.
Sarah Quinland : MasterCard : Cashless Futures
Vishnu Singh: 10 hot consumer trends for 2015

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Vishnu Singh: 10 hot consumer trends for 2015

Vishnu Singh, director of Ericsson ConsumerLab, reveals the latest digital consumer trends.
Ericsson ConsumerLab : CES 2015 : Digital Purse
Laurence Brahm: The economics of identity

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Laurence Brahm: The economics of identity

In his new book, Fusion Economics, Laurence Brahm calls for a new approach to economics.
Crafted Locale : Climate Change : Identity
Shawn DuBravac: Sensors change everything

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Shawn DuBravac: Sensors change everything

According to Shawn DuBravac, the real second phase of the internet starts now.
Shawn DuBravac : Internet Of Things : Smart Objects
Ruby Warrington: The Now Age

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Ruby Warrington: The Now Age

Forget the New Age, we are living in the Now Age, according to Ruby Warrington, former features editor at The Sunday Times Style magazine and found...
The Now Age : Ruby Warrington : Metaphysical Retail
Danielle Anderson: How to make digital an experience

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Danielle Anderson: How to make digital an experience

Danielle Anderson, director of digital experience at Harris + Hoole, gives LS:N Global a peek behind the scenes.
Café Culture : Online App : Harris + Hoole
Sam Hill: Living augmented lives

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Sam Hill: Living augmented lives

Experiential design agency PAN Studio co-founder Sam Hill discusses augmented lives and personalities.
PAN Studios : Sam Hill : Awakening Tech
Speech recognition: Welcome to the future

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Speech recognition: Welcome to the future

Speech recognition is here, we just don’t know it yet.
Speech Recognition : Google : Megasystems
Luxury Futures Webinar 2014

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Luxury Futures Webinar 2014

The Luxury Futures Webinar explores how emerging luxury trends are set to affect consumers, product development and brand strategy in the next...
Modern Luxury : Luxury Hotel
Bonsoir Paris: Making minimalism stand out

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Bonsoir Paris: Making minimalism stand out

Minimalism needn’t be boring, say Rémy Clémente and Morgan Maccari of design studio Bonsoir Paris.
Space Design : Selfridges : Luxury Futures Forum 2014
The Latimer Group: Co-creating authentic media

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The Latimer Group: Co-creating authentic media

The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...
The Latimer Group : Media
Bridget Jung: Today’s big ideas are gifts, not possessions

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Bridget Jung: Today’s big ideas are gifts, not possessions

How are advertisers dreaming up big ideas in today’s complex, high-tech media environment?
Creativity : Big Ideas : Co-creation
Virraj Jatania: The key to emerging market finance

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Virraj Jatania: The key to emerging market finance

Financial services can unlock the potential of emerging markets, says Virraj Jatania, co-founder of Pockit.
Pockit : Virraj Jatania : The Just Nots
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